Goji
Using AI-powered tools to advance pelvic healthcare
Role
Product designer
UX researcher
Visual design lead
Industrial design lead
Team
Evelynn Li
Anne Fernandez
Duration
10 weeks
Skills
UX Design
Interaction Design
Visual Design
Prototyping
CMF
CAD
On pelvic wellness
Vaginismus is a condition characterized by involuntary muscle spasms and a hypertonic pelvic floor. It causes significant psychological distress, creating anxiety and diminished self-confidence and perpetuating a cycle of pain and tension that negatively impacts quality of life
A need for gentle, holistic care
Current treatments for vaginismus often rely on invasive methods such as dilation training or internal pelvic massaging, which can be physically painful and emotionally re-traumatizing. There is a need for care that addresses both the body and the mind.
The Pelvic Pal
The Goji ecosystem
We reimagined pelvic therapy as a self-treatment tool that can be paired with an AI-powered digital companion. Why? Because everyone deserves accessible, approachable, trauma-informed care.
A pelvic pal
The ecosystem comprises of a minimally-invasive pelvic massager equipped with three different blunt edges that target various muscle groups to assist myofascial muscle release.
Trauma-informed design
Vaginismus and pelvic pain are often rooted in sexual trauma and impact sexual wellness, self-image, and confidence in relationships.
We approached Goji's design and use cases with this in mind, aiming to boost confidence and rebuild between individuals and their bodies.
Goji the App
Goji can be paired with a digital companion app filled with tools that can aid healing on a psychosomatic level.
Research-backed, therapist-recommended
Mindful, diaphragmatic breathing is recommended by pelvic floor therapists to help relax the pelvic floor. The app comes with four guided breathing exercises. with visualizers to help ground users in their session.
At-a-glance progress tracking
Users get an at-a-glance look into their progress and patterns with data visualization built into the design system. Session cards summarize their sessions and track their pain patterns.
Customization and curation
Flexible categories enable customers to curate a customized experience because no pain experience is the same.
Self-reflection
After each exercise, users are prompted to reflect on their pain levels on a categorical scale.
Leveraging AI to advance pelvic healthcare
AI chat links users to resources and providers to help them better understand their symptoms and receive treatment options or recommendations.
Goji Design System
The Goji Design System offers a scalable framework that preserves the app's cohesive visual identity, seamlessly adapting as new features and innovations are introduced.
Next steps
V2 includes implementing more data visualization and leveraging AI tools to generate analytics that help users get a holistic look into their healing progress over time and further recommendations for treatment.
Emily Tang © 2024